MyParking — City of Calgary

MyParking is the official parking app for the City of Calgary, letting drivers find spots and manage payments with real-time zone detection and ParkPlus account integration. It is used by tens of thousands of drivers as an everyday utility, which sets a consumer-grade bar for a government product.

I drove the roadmap and the user research with one mandate: systematically remove every step between opening the app and starting a paid session.

A research-led UX overhaul took the app's store rating from 2.4 to 4.7 and cut support tickets by 40%. We also shipped Park for a Friend, which made paying for someone else's parking a ten-second job for families and groups.

When COVID emptied downtown, the app became part of the crisis response. LocalDeals shipped in about two weeks, putting 20+ downtown businesses back in front of the drivers the app still reached.

The bigger response was FlexPass, a new pass model conceived and launched in under 30 days that generated $6M. It gets its own case study.

Mobile payment adoption climbed, the store rating held above 4.5, and the app became a daily utility for Calgary drivers: evidence that a government product can meet a consumer-grade bar when the team treats residents as customers.