MyParking — City of Calgary
Modernising the parking experience for one of Canada's largest cities.
Role
Product Lead (Calgary Parking Authority)
Industry
CivicTech / Transport
Client
City of Calgary
Context
Civic & GovTech
01. Product Overview
Seamless Urban Parking
MyParking is the official mobile app for the City of Calgary, allowing users to find spots and manage payments seamlessly. Used by tens of thousands of drivers, it integrates real-time location data and ParkPlus account management.
02. What I Led
Feature Prioritization & UX
As the Product & Software Team Manager, I drove the roadmap and user research.
• Friction Removal: Boosted adoption by streamlining common workflows like spot search and top-ups.
• Social Innovation: Launched “Park for a Friend,” simplifying parking for families and groups.
• Beyond Parking: Introduced “LocalDeals” during COVID to support local businesses through the app.
• Friction Removal: Boosted adoption by streamlining common workflows like spot search and top-ups.
• Social Innovation: Launched “Park for a Friend,” simplifying parking for families and groups.
• Beyond Parking: Introduced “LocalDeals” during COVID to support local businesses through the app.
03. Outcomes & Impact
Rating Boost & Adoption
• App Store Success: Increased ratings from 2.5 to 4.7 through iterative improvements.
• Public Trust: Delivered a consumer-grade experience for a government utility, proving that analytics-driven design can drive delight even in regulated spaces.
• Public Trust: Delivered a consumer-grade experience for a government utility, proving that analytics-driven design can drive delight even in regulated spaces.
Key Insights & Takeaways
- Public utility apps must be engineered for offline and low-signal performance.
- Field testing reveals critical insights that controlled lab studies consistently miss.
- Optimising the critical payment path delivers the fastest measurable ROI.
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