Ampliyo

Small local businesses, spas, dental clinics, restaurants, know their online reputation drives local search. The tools available to them didn't fit. Platforms like Podium and BirdEye are priced for the mid-market at $300+ a month, and a human agency costs upwards of $1,000 a month. Neither works for a solo owner.

Ampliyo used generative AI to do the agency's job. It collected reviews, replied to them in the business's own voice, and kept past customers coming back through SMS and email, at a running cost close to zero.

The first was going headless. Competitors assume owners will log into a dashboard every day; they won't. Ampliyo ran in the background and sent the owner a text only when something needed a decision.

The second was refusing free-form AI. Owners never chatted with a model. They picked a goal, and the AI filled in pre-structured blanks. That kept every reply on-brand, made the output safe to send automatically, and kept API costs predictable.

The biggest vulnerability was Google. Without access to the official review management API, the product could acquire reviews but not fully manage them, which narrowed the value proposition from full reputation management to review acquisition. That pushed the roadmap toward owned channels, SMS and email marketing and loyalty programs, where we controlled the infrastructure end to end.

Ampliyo went from concept to a working multi-tenant MVP in about two months and ran with beta partners across spas, clinics, and restaurants. Early users saw around a 30% increase in Google reviews within 30 days of onboarding.